Where Simon Sinek gets it wrong with company values

Don’t follow names, follow logic. Simon Sinek is one of the most popular management and leadership thinkers. But when he talks about company values he makes three majorly flawed assumptions. This episode dissects his line of reasoning regarding company values using a talk he gave and published on YouTube.

Video by Simon Sinek „How should a company share it’s values? | Q+A“ that served as a source for this episode:
The named company that stopped manipulating culture but made actual changes: Beutlhauser:


Please make suggestions for articles to deconstruct in the comments section or via email to mail@markup.news

You may also like the podcast version of the show.
Listen to on https://markup.news/ and all common podcast platforms like Spotify, iTunes, Deezer.


About MarkUp News: Challenging Mainstream Management Advice

As a leader, how do you know if the mainstream management advice you consume is reliable? And if everyone follows the same opinion, how do you avoid mediocracy? In this show Mark Poppenborg dissects mainstream publications on management, organisational change and work as a whole. Train your critical thinking, get practical inspiration and benefit from an unconventional and highly successful perspective on leadership and organisational design. Mark is the founder and creative force behind intrinsify, a group of companies that leads businesses towards modern leadership, post-bureaucratic organisational design and purposeful work by advising and educating decision makers in key roles.